Data Scientist for Cultural Audience Segmentation (KTP Associate)

Vacancy terms: Full time, fixed term contract for 24 months
Hours per week: 37.5
Advert closes midnight on: 29 Oct 2023

About the role

This is an exciting opportunity for an ambitious Data Scientist with strong Machine Learning (ML) experience to create new methods to model and define customer segments for organisations in the cultural and creative industries. 

You will drive forward a unique academic, commercial and sectoral partnership between University of Leicester and The Audience Agency (TAA), developing a proprietary automated and adaptive segmentation framework. This will use machine learning to derive audience/community segments that can be used to increase levels of cultural activity.  The application of ML will be novel: it will automatically adjust customer segments by combining information from multiple data sources allowing cultural sector professionals in different locations or sectors to target their different ‘publics’ based on their behaviours as these change over time. This project will reduce the work required to create bespoke customer segmentations for each new region, creative sector, sub-sector, or network of organisations – thus opening up new commercial opportunities. 

Further information on TAA can be found here and on the job summary form link on this page. 

About you

With a demonstrated interest in the arts and/or cultural sectors, including a basic understanding of cultural organisations operating environments, you will have strong programming skills and practical experience of developing ML solutions for business problems. Experience of implementing supervised and unsupervised ML algorithms is key, alongside experience of using those algorithms to draw and integrate data from multiple sources whilst ensuring data integrity and consistency. 

About Knowledge Transfer Partnerships (KTPs)  

For nearly 50 years, KTPs have been helping businesses innovate for growth. They do this by connecting enterprises that have an innovation idea with the expertise to help deliver it.  
A KTP could be the perfect launchpad for you, helping enhance your career by managing a challenging project central to an enterprise’s strategic development and long-term growth.  
You’ll ‘own’ your own project, linked to both a university and an enterprise whose experienced teams will provide you with full support. Applying academic knowledge to a real-world challenge, this is a chance to deliver impact and shape your career, opening doors within both academia and industry.  

Benefits

As a KTP Associate, you will receive the following benefits:

• An interesting and challenging role enabling you to engage with a variety of leaders and innovators in the cultural, research consultancy and policy sectors. 
• Supervision from world-leading academics and sectoral experts.  
• Full access to the University’s and TAA’s resources to complete the project, with project support from the University’s KTP Office 
• £2,000 per year for training and personal development (in addition to salary).
• Management training and mentoring from Innovate UK. 

Advert information