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Head of Global Campaigns

Oxford Brookes University - Marketing, Recruitment and Engagement

Location: Oxford
Salary: £51,283 per annum, rising to £56,021
Hours: Full Time
Contract Type: Fixed-Term/Contract
Placed On: 8th February 2024
Closes: 3rd March 2024
Job Ref: 161699

This is a temporary 12 month contract to cover maternity leave.

Oxford Brookes University is looking to recruit an experienced and highly effective Head of Global Campaigns to provide 12 months of strategic marketing delivery and leadership.

As a member of our Strategic Marketing and Digital team, you will work as part of a multi-disciplined team who apply their professional skills and expertise to advance the profile of Oxford Brookes University, here in the UK and across our global markets.

You will inherit a strategic campaigns plan for the University and will work closely with UK and Global Recruitment Directors to ensure the plan remains responsive to market changes. You will work closely with managers across the Strategic Marketing & Digital team, to make sure team plans are aligned and effective. You will also lead a talented team of marketing professionals and advertising experts to deliver student recruitment campaigns, as well as provide strategic direction for our Content and Social Media team.

You will have experience within higher education as well as a passion for education. You will be knowledgeable across youth marketing interventions and will bring a creative, innovative approach.

You’ll be joining a highly motivated and friendly team who split our time flexibly between working from home and working in our open plan office. We enjoy regular all team ‘away’ days and socials. As a team we value the ethos and purpose of higher education, and we balance that with a commercial focus in our marketing and digital delivery. We feel that delivers the best of both worlds for our team members, and are always looking for people who share those values and want to advance their marketing and digital careers.

Overall Purpose of the post of Head of Global Campaigns:

The Head of Global Campaigns is responsible for the planning and implementation of a global marketing plan to realise the agreed objectives that the Director of UK Recruitment & Partnerships, Director of Global Recruitment and the Head of Strategic Marketing and Digital jointly agree.

The plan delivers campaigns and associated activity to maximise the awareness of Oxford Brookes University, and the targeting of potential students to choose OBU against the competition. The role has to work with multiple stakeholders to meet the University’s recruitment goals and position the University effectively in the home and international markets.

Qualifications and Experience for the post of Head of Global Campaigns:

We want to hear from candidates who have;

  • Proven success of developing and delivering multi-channel marketing campaigns as well as measuring effectiveness and impact.
  • Proven experience of strategic global communications planning.
  • Experience of managing staff and working with a wide range of people.
  • Experience managing budgets.
  • Strong project management skills.
  • Effective negotiation and influencing skills.
  • Experience gathering and effectively utilising customer insight.
  • The ability to self-motivate, manage own workload and work on own initiative.
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