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KTP Associate in International Marketing

University of Essex - Essex Business School

Location: London, Hybrid
Salary: £44,500 per annum
Hours: Full Time
Contract Type: Fixed-Term/Contract
Placed On: 22nd February 2024
Closes: 25th March 2024
Job Ref: REQ08319
 

KTP
Knowledge Transfer Partnerships (KTPs) are a unique UK-wide activity that help businesses to improve their competitiveness and productivity by making better use of the knowledge, technology and skills within universities, colleges and research organisations. Further information is available at: www.ktponline.org.uk.

THE PROJECT
The University of Essex in partnership with PCS Instruments offers an exciting opportunity to explore novel commercial opportunities for applications of PCS Instruments' existing knowledge and engineering capabilities, design and implement international market entry strategies and measure impacts for sustainable organisational growth.

This post is fixed-term for 26 months and is based at PCS Instruments’ offices in London.

Office-based position with possibility to work one day from home.

DUTIES OF THE POST
The duties of the post will include:

  • Gather data from various databases and sources to inform decision-making processes.
  • Conduct in-depth analyses of distributors and suppliers, utilizing ranking methodologies.
  • Perform comprehensive industry, market, and country analyses to identify key trends and opportunities.
  • Utilize SWOT analysis to develop strategic insights and contribute to overall strategy development.
  • Develop market entry strategies.
  • Develop market positioning and promotional activities.
  • Develop, execute, and monitor action plans to ensure strategic objectives are met.
  • Identifying potential international partners to support business development.
  • Effective communication of growth plans to international partners.
  • Evaluate the performance of international partners.
  • Lead the implementation of marketing strategies to enhance market presence and achieve business goals.
  • Potential overseas travel required.
  • Embedding technology, training and upskilling of company staff.
  • Participating in academic and/or industrial conferences and other events, to disseminate and present research outcomes to the wider community.
  • Contributing to the writing of academic publications and teaching materials, with an appreciation of the potential of the project to contribute to the Research Excellence Framework.

KEY REQUIREMENTS

  • BSc in an engineering discipline.
  • MBA, MSc and/or another professional qualification in a management discipline or equivalent experience.
  • Experience conducting market research exercises.
  • Ability to undertake market research and competitor analysis to ascertain the company's current market position and develop a new marketing strategy.
  • Ability to analyse business data.
  • Experience conducting (PESTEL and SWOT) analysis.
  • Ability to develop and implement staff training workshops and exercises.
  • Ability to work as part of a diverse team and take their own initiative.
  • Excellent command of written and spoken English.

BENEFITS
As a KTP Associate, the post will offer the following benefits:

  • A personal development budget of over £4,000 (exclusive of salary).
  • A Travel & Subsistence, and Consumables budget of over £6,000.
  • Management training and mentoring by an Innovate UK KTP Adviser.
  • An interesting and challenging role, with exposure to a variety of stakeholders.
  • Full access to university resources to complete the project.
  • World-leading Academic and Company project supervision, with project support by a dedicated, sector-leading KTP Office.

LOCATION

PCS Instruments Limited,
78 Stanley Gardens,
Acton,
London.
W3 7SZ

Please use the 'Apply' button to read further information about this role including the full job description and person specification which outlines the full duties, skills, qualifications and experience needed for this role. You will also find details of how to make your application here.

Our website http://www.essex.ac.uk contains more information about the University of Essex. If you have a disability and would like information in a different format, please email resourcing@essex.ac.uk.

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