Marketing Officer

Location: Singleton Campus, Swansea

About The University

Swansea University is a research-led university that has been making a difference since 1920. The University community thrives on exploration and discovery and offers the right balance of excellent teaching and research, matched by an enviable quality of life.

About The Role

Swansea University’s Marketing Service is looking for an experienced Marketing Officer to join its Campaigns Team as maternity cover until 03/07/2026.

This role will be focused on web and digital activity and the role holder will need experience in analysing website usage and performance, managing web content, building pages in a CMS, and SEO. Experience with platforms such as GA4, Silktide, Hotjar Google Search Console, Looker Studio, Semrush (or similar), Google Tag Manager is also an important element of this role.

This is an exciting opportunity for the role holder to link our marketing activity with wider website development. You will be required to contribute to a co-ordinated approach to all front end and back end web-related activity undertaken across the various sub-teams, working closely with the Campaigns team, wider Marketing Service, and University stakeholders. With this in mind, excellent communication and willingness to collaborate will be essential.

The Campaigns team has a broad remit that includes planning and delivering campaigns, delivering all future student communications and related CRM activity, and specialist digital activity including website performance, SEO and digital advertising. The team (along with the rest of the Marketing Service) works across key markets globally. The Marketing Service is currently based on our Singleton Campus and operates a hybrid working pattern.

Equality, Diversity & Inclusion

The University is committed to supporting and promoting equality and diversity in all its practices and activities. We aim to establish an inclusive environment and welcome diverse applications from the following protected characteristics: age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic and national origin), religion or belief, sex, sexual orientation.

As an inclusive and welcoming workplace, we value people for their skills regardless of their background. Applications are welcome in Welsh and will not be treated less favourably than those submitted in English.

Welsh Language Skills

The Welsh language level required for this role is Level 1 - A little. The role holder will be able to pronounce Welsh words, answer the phone in Welsh (good morning/afternoon) and use very basic everyday words and phrases (thank you, please etc.). Level 1 can be reached by completing a 1 hour course.

The University is a proud bilingual institution, our Welsh Language Strategy outlines our aspiration to promote the language and enable our staff to engage with the language as an additional workplace skill and as a gateway to new cultural and social opportunities. Applications are welcome in Welsh and will not be treated less favourably than those submitted in English. Welsh speakers have the right to an interview in Welsh. Applicants for a role where Welsh skills are essential are expected to present their application in Welsh and will be interviewed in Welsh, if shortlisted.

Additional Information

Applications for this role will take the format of a CV submission and cover letter.

Closing Date: 13 July 2025

Interview Date: 23 July 2025

Informal Enquiries

• Samantha Philips Samantha.Phillips@Swansea.ac.uk
• Matthew Gwynne m.gwynne@swansea.ac.uk

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