Search Engine Optimisation Specialist

Middlesex University is seeking an experienced and proactive SEO Specialist to strengthen our digital presence and drive sustainable organic growth.

In this role, you will lead the development and delivery of SEO strategies that enhance visibility across key academic programmes, services, and priority content areas. Reporting to the Web Content Manager, you will collaborate closely with colleagues across Digital, Marketing, Admissions, and academic teams. You will conduct extensive keyword research, create and optimise content, support technical improvements, and provide analytics-led insights that guide decision-making.

This is a hands-on role suited to someone who combines technical SEO expertise with strong editorial capability and a keen eye for user experience.

Key responsibilities:

• Develop and deliver SEO strategies that increase organic traffic and search visibility.

• Conduct keyword research and optimise content across programme pages, landing pages, and articles.

• Produce and edit SEO-focused copy to support student recruitment.

• Perform technical audits and collaborate on improvements to site performance and crawlability.

• Monitor performance using Google Analytics, Search Console, and SEMrush, and report on KPIs.

• Support link-building, competitor analysis, and sector-specific SEO insights.

• Promote SEO best practices across the organisation.

Essential experience and skills:

• 2+ years’ SEO experience.

• Strong proficiency with SEO tools (Google Analytics, Google Search Console, SEMrush).

• Solid understanding of search algorithms, ranking factors, and technical SEO.

• Excellent writing, editing, and analytical skills.

• Experience working cross-functionally within digital or marketing teams.

• Knowledge of GDPR, CMA guidelines, usability, and accessibility.

Desirable: Experience with enterprise CMS, HTML/CSS, agile workflows, and/or higher education.

Middlesex is committed to fostering an inclusive working environment. We encourage applications from underrepresented groups including people from Black, Asian and minority ethnic groups, disabled people, LGBTQ+ people, women, and gender non-conforming individuals. All recruitment decisions will be based on merit.

We value diversity and strive to create a fairer, more equitable work environment for our staff and students.

We offer a range of family friendly, inclusive employment policies, flexible working arrangements, staff diversity networks, campus facilities and services to support staff from different backgrounds.

Middlesex is home to a diverse community of professionals. We are a bronze award holder of the Athena Swan Charter and the Race Equality Charter, a Stonewall Top 100 employer and Gold award holder in 2023, and a Disability Confident Leader.

For further information, please contact Swéta Rana, Head of Digital Marketing: s.rana@mdx.ac.uk

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