Marketing Automation and Campaigns Manager

Richmond University is seeking a confident, creative, and technically skilled Marketing Automation and Campaigns Manager to join our Marketing and Communications team.

We are looking for someone who understands the entire student recruitment funnel, as well as being curious, analytical, creative, and enjoys problem solving and optimising campaigns to maximise impact. The ideal candidate will understand what motivates prospective students and be comfortable experimenting with journeys, automations, and messaging to increase applications and enrolments.

This role offers a unique opportunity to directly impact student recruitment and conversion. You will shape how prospective students experience Richmond University, guiding them from initial interest through to enrolment. By leading the strategy and execution of marketing automation and campaigns in Salesforce Marketing Cloud, you’ll ensure communications are personalised, timely, and effective, making a measurable difference to student engagement and enrolment outcomes.

About Richmond American University London

Richmond American University London is a unique institution, global in outlook and in practice, diverse and cosmopolitan in its culture. A leading private and not-for-profit institution, we are dually accredited in both the United States, by the Middle States Commission on Higher Education, and registered with the Office for Students in the UK. Our students receive both UK and US degrees, bringing together the best of British and American higher education.

Operating in London since 1972, our mission is to educate and inform future generations by providing them with the knowledge and support to think critically, the freedom to challenge assumptions and the skills to work with others. Our distinctive, multi-disciplinary Liberal Arts degree programmes offer a holistic approach to teaching and learning that focuses on developing academic and personal skills to enable our students to make positive contributions through employment, personal development, and public service after graduation.

Following the move to our new state-of-the-art campus in Chiswick Park, West London, we are developing a new strategy that will see the University grow and further diversify its student body, broaden and diversify is academic offer and expand its international partnerships.

Richmond is an equal opportunities employer and is committed to an inclusive culture and welcomes applications from diverse backgrounds and experiences. A Disclosure and Barring Service check at the basic level is required for this position.

For further information about the vacancy and University, and how to apply for the role, please click the 'Apply' button above.

Interview date: 23-27 April

Please note that while submitted applications will be acknowledged, we’re unable to provide individual feedback to applicants.

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