Marketing Campaigns and Communications Officer

About the role

We’re looking for a creative, data-driven Marketing Campaigns & Communications Officer to join our Student Recruitment and Campaigns team.

In this role, you’ll plan, deliver, and evaluate engaging multi-channel marketing campaigns that support student recruitment across undergraduate and postgraduate (taught and research) audiences, both in the UK and internationally.

You’ll play a vital role in shaping prospective students’ journeys, using targeted, personalised communications to drive engagement and conversion.

You’ll be a proactive and organised marketing professional with a passion for creating impactful campaigns. You’ll combine creative thinking with strong analytical skills to deliver results.

We’re looking for someone who has:

• Experience delivering multi-channel marketing campaigns
• Knowledge of CRM and email marketing platforms (e.g. Microsoft Dynamics, Dotdigital or similar)
• Strong copywriting skills with the ability to adapt tone for different audiences
• Experience using data and analytics tools to inform decision-making
• Excellent organisational and project management skills
• A collaborative approach and the ability to build strong stakeholder relationships.

This position does not meet the eligibility requirements for sponsorship under the Skilled Worker Route within the UK Visa and Immigration service’s Points Based System.  Therefore, BU will not be able to sponsor individuals who require permission to work to carry out this position. For more information, please visit https://www.gov.uk/skilled-worker-visa/your-job.

About the department

Our Marketing, Recruitment & Communications department is made up of experts in student recruitment, design, digital, PR, market research and more, all of whom work to support BU’s strategic plan.  We work with senior stakeholders to influence recruitment targets and support the university in shaping our portfolio to optimise recruitment.  We embed effective internal communications activity throughout the University to ensure academic and professional services staff are well equipped and informed.

About us

Bournemouth University’s vision is worldwide recognition as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and practice. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the globe, who reflect a variety of backgrounds, talents, perspectives and experiences that help to build our global learning community.

BU values and is committed to an inclusive working environment.  We seek a diverse community through attracting, developing and retaining staff from different backgrounds to contribute to inspirational learning, advancing knowledge and enriching society.  To support and enable our staff to achieve a balance between work and their personal lives, we will also consider proposals for flexible working or job share arrangements.  

A job description for this position is available at the top of this page. If you require this in a different format, please contact us at hrvacancies@bournemouth.ac.uk

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