CRM Marketing Manager (Maternity Cover)

About us

At UCL, we're committed to transforming lives through education, research and innovation. As London's Global University, we're home to one of the world's most diverse academic communities, united by a shared ambition to tackle global challenges and create meaningful change.

Our Marketing and Communications team plays a vital role in connecting future students with everything UCL has to offer. As we continue to evolve our digital engagement and CRM capability, we're looking for an experienced CRM Marketing Manager to help shape personalised, data-driven communications that enhance every stage of the prospective student journey.

About the role

As CRM Marketing Manager, you'll lead the planning, delivery and optimisation of sophisticated CRM marketing campaigns and customer journeys that inspire prospective students and support recruitment across the University.

Working across multiple stakeholder groups, you'll use customer insight, segmentation and marketing automation to deliver personalised communications that improve engagement and conversion. You'll be responsible for ensuring campaigns are delivered to a consistently high standard, using performance data, testing and continuous optimisation to enhance the customer experience.

You'll play an important role in the ongoing development of our CRM capability, identifying opportunities to improve processes, championing best practice and helping shape the future roadmap of our Microsoft Dynamics platform. You'll also support and coach junior colleagues, providing quality assurance, sharing expertise and fostering a culture of continuous improvement.

This is a varied role combining strategic thinking with hands-on campaign delivery, offering the opportunity to make a significant impact on how one of the world's leading universities engages with prospective students.

As part of this role you will be an active member of VPEE, working at 4 out of the twenty-eight onsite graduation ceremonies each year, and two out of three prospective student onsite Open Days as a minimum.

About you

You'll be an experienced CRM marketing professional with a strong track record of delivering targeted, data-driven campaigns and customer journeys within a complex organisation. You'll be confident using CRM platforms—ideally Microsoft Dynamics 365—and passionate about creating personalised communications that deliver measurable results.

You enjoy turning insight into action, using data, testing and reporting to continually improve campaign performance and customer experience. Comfortable managing multiple priorities, you'll bring exceptional attention to detail alongside a proactive and solutions-focused approach.

Building trusted relationships comes naturally to you. You'll be an effective collaborator who can influence stakeholders across different disciplines, communicate technical concepts clearly and work confidently within cross-functional teams.

You'll also be committed to sharing knowledge, supporting colleagues and promoting CRM best practice, helping to build capability across the wider organisation.

What we offer

Visit https://www.ucl.ac.uk/work-at-ucl/rewards-and-benefits to find out more.

Our commitment to Equality, Diversity and Inclusion

As London’s Global University, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world’s talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong.

We therefore particularly encourage applications from candidates who are likely to be underrepresented in UCL’s workforce.

These include people from Black, Asian and ethnic minority backgrounds; disabled people; and for our Grade 9 and 10 roles, women.

Customer advert reference: B23-00215

Advert information