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Marketing Executive

Kaplan International Pathways

Summary of Role 

Kaplan Open Learning is an online programme management (OPM) provider that works in partnership with the University of Essex and the University of Liverpool to deliver 100% online courses at undergraduate and postgraduate levels. We have two partnership brands, trading as the University of Essex Online and the University of Liverpool Online Programmes.  

Since 2007, we’ve been partnered with the University of Essex, an award-winning university with a 50-year heritage, to provide high-quality undergraduate and postgraduate online courses. University of Essex Online achieved an outstanding 95% student satisfaction rating in the recent National Student Survey (NSS 2021), which places us at the top for overall student satisfaction compared with other UK universities, well above the national average of 75%. 

In 2019, we announced a new partnership with the University of Liverpool, a member of the Russell Group and one of Europe’s leading online providers. Earlier this year, we launched a range of exciting online postgraduate degrees, and we’re continuing to expand our portfolio of programmes.  

We are seeking to recruit for more than one position to join our Marketing team for each partnership brand. 

As a Marketing Executive, you will:

  • Play an essential role in developing and managing a range of online marketing campaigns and activities, including email marketing, content marketing, SEO, CRM marketing, management of the company’s website(s), market research and events coordination. 
  • Take on the responsibility of proofreading and producing clear, compelling content in accordance with brand guidelines. 
  • Work collaboratively with internal and external stakeholders to support the delivery of institution-wide marketing activities to key audiences.  

About us 

At Kaplan Open Learning, we are experts in online higher education. Working closely with our partner universities, our vision is to become a world leader in online learning, making higher education accessible to anyone with the potential and drive to succeed. 

We develop, deliver, support and market, sector-leading online higher education programmes to a global student audience. Our innovative and unique online pedagogy utilises the latest digital learning technologies to provide teaching excellence and a world-class student experience. 

Kaplan Open Learning is part of Kaplan, Inc., one of the world’s largest and most diverse education providers, and a beacon for expanding educational access. 

Roles and Responsibilities 

  • Produce clear, engaging content aimed at global audiences that follows brand guidelines 
  • Proofread and edit content produced by other members of the team 
  • Create and coordinate email marketing campaigns 
  • Utilise a CRM software to create and optimise student communications and experiences 
  • Manage the company website(s) and produce SEO content to improve organic visibility 
  • Update and maintain course listings’ content on third-party websites  
  • Conduct market research and competitor research and identify digital marketing trends 
  • Support organisation of webinars and events 
  • Work collaboratively with internal and external stakeholders to support the delivery of institution-wide marketing activities to key audiences 
  • Any other duties as may be required 

Qualifications and Skills Essential: 

  • An undergraduate degree 
  • Experience in digital marketing 
  • Solid copy writing, editing and proofreading skills with perfect command of the English language 
  • Strong understanding of SEO 
  • Commercially minded and able to produce successful digital campaigns in accordance with brand guidelines 
  • Experience in email marketing (using Dotdigital or similar platform) 
  • Experience with CRM marketing (using Salesforce or similar platform) 
  • Experience of website management and updates, including a solid understanding of WordPress 
  • Highly organised and capable of achieving marketing goals 
  • Experience in working with multiple stakeholders across the internal and external organisations 
  • Meticulous attention to detail 
  • Strong research and analytical skills 
  • Adept at working on own initiative to plan, prioritise and deliver results 
  • Ability to analyse and report results, then optimise activities 


  • Experience using Google Analytics, Salesforce Marketing Cloud and Formstack (or a similar platform) 
  • A degree in marketing or CIM qualification would be beneficial 
  • Knowledge or experience of the UK and international higher education sector 


  • Contributory pension scheme 
  • Life assurance and income protection schemes 
  • 25 days holiday plus bank holidays 
  • Employee Assistance Programme (EAP) 
  • Medicash Health Cash Plan that offers cashback on all your healthcare treatments including optical, dental and everyday treatments such as physiotherapy 
  • Access to a low-cost dental insurance plan, provided by Denplan 
  • Eyecare vouchers proving you with a free annual eye test and corporate discounts 
  • Health Screening 
  • Aviva Digital GP Provider 
  • Health and Wellbeing scheme offering savings on gyms, digital fitness and multi activity memberships 
  • Gift of Knowledge program for employees and their immediate family members offers fully funded courses and tuition discounts for a wide range of academic, language and financial courses provided by Kaplan, Inc business units 
  • Partially or fully funded learning and development activities and courses in line with the organisational objectives and employee career progression 
  • Working hours 37.5 per week 
  • The opportunity to grow as part of a division in a successful multi-national education company 

Application Process

Please apply with your CV and a covering letter. Only candidates shortlisted for interview will be contacted.

Leeds with remote work opportunities

Closing Date: 19th November 2021

About Kaplan Open Learning 

Part of Kaplan Inc.,, Kaplan Open Learning is one of the world’s largest and most experienced providers of online degree education. We currently work with two UK partner Universities to deliver undergraduate and postgraduate degree programmes. Our students complete their studies through online learning using our interactive virtual classroom with rich multi-media resources which provide a gateway to a learning community supported by a dedicated academic and professional services team.  

Our mission is to continue to transform students’ lives and careers by delivering and expanding our suite of innovative, industry led and career enhancing higher education programmes. 

Location: Leeds
Salary: £25,000 to £30,000 Per Annum
Hours: Full Time
Contract Type: Permanent
Placed On: 12th November 2021
Closes: 11th January 2022
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