Head of Marketing - 12 Month Fixed Term Contract (Maternity Cover)

BIMM University is searching for an individual to lead our marketing efforts as the Head of Marketing on a fixed term basis. This pivotal role involves developing and executing innovative strategies to elevate our brand and drive engagement both domestically and internationally.

What You’ll do:

• Strategic Leadership: Lead and oversee the development and implementation of BIMM University's brand development and marketing strategy, ensuring alignment with our purpose, vision, and core values.
• Service Innovation: Identify and implement service development across all marketing activities, pioneering innovative approaches to marketing in the creative industries education sector.
• Brand Management: Manage and monitor the use of BIMM University and individual school brands, ensuring adherence to brand guidelines across all stakeholders.
• Collaborative Approach: Collaborate with the wider Marketing, Recruitment, and Admissions team to ensure a cohesive approach to marketing and recruitment activities, fostering synergy across various departments.
• Stakeholder Engagement: Work closely with stakeholders across the university to ensure marketing activities reflect local operations and effectively engage staff, students, and third parties.
• Team Leadership: Lead, manage, and develop a team of Product Marketing Managers, fostering a culture of innovation, collaboration, and excellence.
• Budget Management: Effectively manage the marketing budget, ensuring services are delivered within budget allocations while maximising return on investment.
• Data-Driven Insights: Ensure effective data collection, monitoring, and reporting of marketing activities, leveraging insights to inform future strategies and campaigns.
• Deputisation: Deputise for the Director of Marketing and Customer Experience as needed, providing strategic leadership and direction in their absence.

What You’ll Bring:

• Strategic Vision: Extensive experience in developing and managing marketing services, with a proven track record of delivering successful strategies and campaigns.
• Interpersonal Excellence: Excellent interpersonal skills with demonstrable experience in stakeholder management, fostering positive relationships both internally and externally.
• Marketing Expertise: Deep understanding of marketing principles and practice, with current knowledge of marketing trends, challenges, and opportunities.
• Digital Proficiency: Proficient digital marketing skills, including experience managing social media channels and working with websites.
• Analytical Mindset: Experience measuring the impact of marketing campaigns and using data to drive decision-making.
• Budget Management: Experience in budget management, ensuring resources are allocated effectively to achieve maximum ROI.

At BIMM University, we value innovation, creativity, and inclusivity. If you're ready to lead our marketing efforts and shape the future of creative education we want to hear from you. 

For the full job description please click here.

Why BIMM University?

We are a values led organisation, meaning our core values underpin all that we do:

Believe in Everyone, Challenge the Norm, Grow Together, Do the Right Thing, Own It

In addition to joining a committed and dedicated team, you will have access to:

• 25 days holiday per year (FTE)
• SMART pension
• A comprehensive benefits package

We continually strive to create a culture of inclusivity so that we truly represent our diverse communities. We particularly welcome applications from people of colour who are underrepresented in our organisation.

We are committed to promoting the safety and welfare of our students, therefore all appointments are subject to satisfactory pre-employment checks including DBS.