Marketing Manager

Hours: (37.hours)Mon – Fri, 9 - 5pm, with a daily 30 min break

Holiday: 25 days annual leave (excluding public holidays)

Accountable to: Principal

Location: Bankside Campus, 185 Park Street, London SE1 9BL 

Deadline for Application: Wednesday, 11th September

Interview Date: Week of Monday 16th September 

Start Date: ASAP

PRINCIPAL FUNCTIONS AND RESPONSIBILITIES: 

The Marketing Manager has overall responsibility for the planning, facilitation and delivery of all online and offline marketing to help sell academic and public programmes provided by the Academy. In addition, they will promote and help to sell the Academy’s other activities - space and gallery hire, events, team building sessions and outreach work. They will contribute to the smooth running of the website and e-commerce platform, ensuring brand implementation, organising annual publications, and managing online and offline advertising campaigns as well as regular social media postings. Using excellent interpersonal skills, they will create and develop relationships with key professionals both internally and externally, presenting and promoting the Academy to a wide range of audiences.

They will manage the — 

• Marketing Strategy
• Website
• Social Media content
• Advertising Online
• Advertising Offline
• Marketing budget
• Marketing of Academic Programmes 
• Marketing of Public Courses

They will report regularly to Senior Management and provide reports for the Board of Trustees.

PERSON SPECIFICATION

Essential Experience: 

• Experience of marketing, online advertising and SEO. 
• Experience of artworking (using brand templates) 
• Experience with IT systems, Google Drive, excel, word, CRM. 
• Experience of managing staff and administrative systems. 
• Experience of working with members of the public. 
• Experience of working in an arts institution, charity, educational or similar institution. 

Essential Skills: 

• Confident, outgoing and approachable 
• Articulate; excellent communication skills (written, verbal and numerate) 
• Data analysis; ability to interpret and present findings to different audiences 
• Highly organised; excellent time management 
• Enthusiastic and confident; with a collaborative approach to work. 
• Artworking skills (Adobe Creative Suite). 
• Able to create and manage efficient systems and processes to improve the quality and efficiency of the Academy’s marketing 
• A problem-solver. 
• Adaptable and flexible; able to respond positively to the changing demands of a dynamic organisation with a small staff body. 
• A good team player; able to work supportively and responsively with members of staff, tutors and students. 
• Sensitive and discreet when necessary. 
• Helpful and positive in dealing with members of the public, staff and students, including having patience when dealing with enquiries and questions. 
• On occasion willing to work flexible hours when needed to cover evening events at the Academy 

Desirable Experience: 

• Familiarity of Wordpress and Woo-commerce 

Applicants must hold the right to work in the UK; Only shortlisted applicants will be contacted. 

How to apply: Please complete the application via the 'Apply' button above.

Download the full Job Description here

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