CRM Systems Manager

About the Role

This is a critical role that sits within the Marketing and Communications directorate of one of the UK’s leading universities. The team is responsible for marketing the profile of Queen Mary University of London, a UK top 20 university and a part of the highly regarded Russell Group. The postholder will play a key role in further developing our CRM capabilities to help attract, nurture and enrol students from the UK, EU and Overseas.   

About You  

You must have strong experience in the management and governance of a CRM system and also developing the skillset of its user cohort. You will be a CRM best-practice expert and be able to deliver innovative ways of delivering engaging and meaningful communications to a large global audience across multiple channels. Experience of working in Higher Education is also desirable but not essential. Below is a list of what we are looking for:

• Degree educated or suitable relevant work experience required  
• Experience of using Salesforce, Marketing Cloud and/ or other relevant CRM Martech systems  
• Ability to provide appropriate CRM processes, systems, technical support, and governance  
• Experience of line management (1xFT CRM Senior Officer)  
• Ability to develop and mentor networks of CRM users across a devolved structure  
• Experience of devising and delivering appropriate CRM user training  
• Up-to-date knowledge of CRM best practice, data protection and GDPR  
• Ability to influence senior stakeholders  
• Experience of managing external Martech suppliers and technical support  
• Strong data and analytical skills.  

About Queen Mary 

At Queen Mary University of London, we believe that a diversity of ideas helps us achieve the previously unthinkable. 

Throughout our history, we’ve fostered social justice and improved lives through academic excellence. And we continue to live and breathe this spirit today, not because it’s simply ‘the right thing to do’ but for what it helps us achieve and the intellectual brilliance it delivers. 

Our reformer heritage informs our conviction that great ideas can and should come from anywhere. It’s an approach that has brought results across the globe, from the communities of east London to the favelas of Rio de Janeiro. 

We continue to embrace diversity of thought and opinion in everything we do, in the belief that when views collide, disciplines interact, and perspectives intersect, truly original thought takes form. 

Benefits  

We offer competitive salaries, access to a generous pension scheme, 30 days’ leave per annum (pro-rata for part-time/fixed-term), a season ticket loan scheme and access to a comprehensive range of personal and professional development opportunities. In addition, we offer a range of work life balance and family friendly, inclusive employment policies, flexible working arrangements, and a newly refurbished hybrid office with two days working from home each week.

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