CRM Marketing Officer

We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.

The Role
We have an exciting opportunity for an experienced CRM Marketing Officer to come and work with us to deliver highly impactful sector-leading CRM support to all markets, supporting data driven decisions from regular analysis and testing.

Working closely with colleagues across the University, you will support the marketing and recruitment activity through planning, developing and delivering engaging targeted CRM campaigns.

You will be required to maintain a high level of knowledge and expertise in relation to student recruitment and CRM best practices, remaining up to date with the latest marketing and communications development, including the use of new technologies.

This role is integral to the central CRM team, requiring a high level of attention to detail. Experience of developing, implementing and evaluating CRM marketing campaigns, preferably in a higher education context, is essential for this role, along with experience of utilising CRM systems such as Hubspot, Microsoft Dynamics (Customer Insights - Journeys).

If you would like an informal, confidential chat about the role, please contact samuel.spiers@newcastle.ac.uk (CRM Marketing Manager).

The post is full-time, permanent.

To apply, please complete an online application and upload a CV and cover letter. Your cover letter is a supporting statement, and you should outline how you meet the essential criteria of the role (available on the university's website, accessed by the 'Apply' button) and evidence this with examples.

Key Accountabilities

• Create and deliver engaging and targeted CRM campaigns using the University’s marketing automation systems.
• Adhere to and promote good practice in email marketing ensuring communications are coherent, consistent, timely and user focused.
• Work with marketing colleagues and stakeholders across the University who communicate with leads and applicants to ensure an integrated approach to marketing and communication across all media.
• Design, build, and deploy targeted, multi-channel marketing campaigns via CRM and automation platforms, ensuring communications are in line with the University’s brand.
• Develop automated nurture workflows, triggered journeys, create event signups and keep warms communications that improve student conversion.
• Track, analyse, and optimise campaign performance metrics (open rates, CTRs, conversions, ROI) through analytics and reporting dashboards.
• Responsibility for undertaking data management procedures to ensure data integrity and accuracy.
• Responsible for maximising the full functionality of the CRM technology, including landing pages, chatbots, dashboards and new functions within them.
• Maintain a high level of knowledge and expertise in relation to email marketing, keeping up to date with emerging trends, new developments, technologies and best practice digital marketing more broadly.
• Undertake any other duties appropriate to the grade as requested by the post’s line manager. The post holder will be required to be flexible and adapt as priorities and responsibilities may change from time to time as the University respond to challenges and changes in the higher education and digital marketing sector.

Qualifications

• Qualified to degree level or equivalent industry experience.

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