Campaigns and Conversion Manager

The Campaigns and Conversion Manager will deliver the planning and execution of a wide range of recruitment campaigns and conversion activity to support the achievement of student recruitment targets for both the Home/UK and for international student segments. The work of this area delivers an essential part of the university’s core strategic objectives in achieving enrolment targets and as such this is a role of particular responsibility in the context of a demanding, competitive and complex market environment.

You will support the Student Recruitment teams in shaping the Directorate’s responses to changing patterns of demand for higher education in general, and University of Kent programmes in particular, to achieve strategic goals. They will provide effective forward planning and anticipate market demands by creating plans for campaigns and conversion work that are proactive and engaging. They will plan, coordinate and with the support of colleagues, implement conversion activity, collaborating with student recruitment teams in the specialist functions of Directorate Support Services including the CRM Technical Manager, the Academic School Partners and other relevant colleagues.

As a Campaigns and Conversion Manager you can expect to be involved in:

• Working with the Home/UK Student Recruitment Lead to support the development of the strategy for student recruitment with particular responsibility and accountability for execution of the portfolio of activity aimed at the initial engagement and progression through the prospective student funnel, delivering creative and engaging online and offline programming along the student journey which motivates application and enrolment choices in order to achieve student cohort targets
• Contributing to and supporting the development of the high-performing teams involved in the delivery of student recruitment activity and provide clear objectives to teams
• Delivering acquisition advertising campaigns to support student recruitment across all audiences 
• Translating the Directorate’s conversion strategy into an annualised conversion plan for UK/Home and international audiences

What will you bring to the role?

• Demonstrable experience of working at an equivalent level in an education industry or related commercial setting such as in media, communications and marketing 
• Up to date knowledge and understanding of the UK higher education market and of the decision-making environments of prospective student audiences, both in the UK and internationally 
• Evidence of effective negotiation and influencing skills, particularly the ability to persuade and inspire colleagues to work collaboratively to ensure strategic objectives are met

What we can offer in return:

As a member of our team, you can expect a friendly, open and collaborative working environment and support in your development and wellbeing. You'll enjoy a range of great staff benefits including:

• Hybrid working options allowing a flexible blend of office and home working (to be agreed in line with business needs)
• 43 days' leave per year (personal leave, bank holidays and additional days allocated for the Christmas period, pro rata for part-time staff)
• Excellent pension scheme with generous employer contributions

For more information visit our dedicated webpage: Working at Kent

We are ambitious for our people, our communities and the region we serve – join us in making the world a better place. Visit our website for more on who we are: http://www.kent.ac.uk/about/  

Please see the links below to view the full job description and to apply for this post. For further information regarding the application process, please contact peopleserviceshr@kent.ac.uk 

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