International Promotions Manager

Do you have international experience in marketing or commications or a related role? 

Are you an effective negotiator, familiar with operating globally in different cultures and able to build effective partnerships?

This role will see you taking responsibility for the delivery of direct student recruitment activity for the international market segments. International student recruitment delivers an essential part of the University’s core strategic objectives in achieving enrolment targets and as such this is a role of particular responsibility in the context of a demanding, competitive and complex global market environment. 

Supporting our responses to changing patterns of demand for global higher education, and University of Kent programmes in particular, you will contribute to effective planning and anticipate market demands by implementing plans that are proactive and creative, to achieve challenging strategic goals. 

With particular responsibility for outreach recruitment activity in international markets, and by managing the delivery of the university’s international offices, you will work in collaboration with the Student Recruitment team and colleagues in the wider Directorate to inform effective and innovative recruitment activity.

 As an International Promotions Manager you can expect to be involved in: 

• Working with the International Student Recruitment Lead to support the development of the strategy for direct international student recruitment and manage the development and delivery of recruitment plans for regions and markets
• Delivering the portfolio of activity aimed at the initial engagement and progression of prospective international students, delivering creative programming which motivates the application and enrolment choices in order to achieve cohort targets
• Representing the University at various international student recruitment fairs and events globally, both in person and online, and ensuring an effective programme of follow up and conversion of interest from these events
• Contributing to analysis of the performance of the international student recruitment strategy and using this detailed understanding to shape and deliver plans that offer effective responses and solutions for the Kent programme

What will you bring to the role ? 

• A degree or an equivalent qualification or experience
• Experience working at an equivalent level in an education industry or related setting (and preferably in higher education) 
• An understanding of the market for UK higher education and the broader context, both internationally and for international students in the UK 
• Experience with using data, conducting market research, providing market intelligence and insight to inform the development and delivery of plans

What we can offer in return:

As a member of our team, you can expect a friendly, open and collaborative working environment and support in your development and wellbeing. You'll enjoy a range of great staff benefits including:

• Hybrid working options allowing a flexible blend of office and home working (to be agreed in line with business needs) 
• 43 days' leave per year (personal leave, bank holidays and additional days allocated for the Christmas period, pro rata for part-time staff)
• Excellent pension scheme with generous employer contributions
• Corporate employee-funded healthcare plan, in partnership with Benenden Health

For more information about what you can look forward to if you join us, visit our dedicated webpage: Working at Kent

We are ambitious for our people, our communities and the region we serve – join us in making the world a better place. Visit our website for more on who we are: http://www.kent.ac.uk/about/

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