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Head of Regular Giving

University of Birmingham - Development and Alumni Relations Office

Location: Birmingham
Salary: £43,414 to £51,805 with potential progression once in post to £58,284 (Grade 8)
Hours: Full Time
Contract Type: Permanent
Placed On: 22nd November 2022
Closes: 4th December 2022
Job Ref: 100774

Location:

University of Birmingham, Edgbaston, Birmingham UK

Role Summary

The Head of Regular Giving will have strategic and operational responsibility for the regular giving (individual giving) and mid-level giving programmes at the University of Birmingham.  With a background in regular/individual giving or direct marketing, you will be passionate about raising funds for student support and research at the University.  The postholder will be responsible for growing not only the number of donors but also the value of donations by strategically managing a complex and multi-channel programme.  You will have a keen understanding of the various donor and non-donor groups necessary to achieve this goal and the most effective way of engaging them across the full range of regular giving activities.

Main Duties

  • Refine and deliver a comprehensive regular giving strategy with annual growth in the number of donors and the value of charitable donations.  The programme currently includes a telethon campaign, direct mail and e-appeals which raises in excess of £500,000 per year, with potential for expansion into digital and new forms of fundraising such as giving days.
  • Create and deliver a mid-level/leadership giving programme for gifts of £1k to £25k, working closely with senior members of the major giving team to optimise relationship building and income generation.
  • Be responsible for strategically developing key donor audiences including, but not limited to, acquisition of new donors, and converting single gift donors to regular donors across the giving programmes, to build a sustainable income pipeline.  This will include the appropriate data segmentation and analysis, and tailoring of activity to deliver these audience objectives.
  • Create and deliver a regular giving strategy for DARO’s key international markets, collaborating with colleagues to ensure plans benefit from major giving expertise and integrate with engagement activity.

Required Knowledge, Skills, Qualifications, Experience

  • Educated to Degree level (or equivalent qualifications) or significant relevant practical experience – where no equivalent qualification is held substantial practical relevant experience and expertise in a series of progressively more demanding roles will be required. 
  • Experience of successfully delivering a multi-channel regular giving programme, including a telethon, digital appeals and direct mail, using data-driven analysis and segmentation to ensure marketing approaches are targeted, relevant and timely. 
  • Experience of (or demonstrable aptitude for) securing mid-level or major gifts.
  • Experience of managing the full donor journey from identifying audiences to solicitation and stewardship.
  • Extensive experience of working to and delivering against targets.

Informal enquires to Claire O'Sullivan, email: c.f.osullivan@bham.ac.uk

Interviews are scheduled to take place on Wednesday 14 December 2022.

To download the full job description and details of this position and submit an electronic application online please click on the Apply Online button above or visit our careers website; https://edzz.fa.em3.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_6001/requisitions quoting the appropriate job reference number.

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