Group Portfolio Marketing Manager (0.4FTE - Fixed Term Contract)

Job description

Coventry University Group is a global education group with a mission of Creating Better Futures. Over two centuries, we have flourished in Coventry and now also deliver access to our range of high-quality education and services through bases in London, Scarborough, Belgium, Poland, Egypt, Dubai, Singapore, Africa and China.

We have a great story to tell and we are reshaping our Marketing and Communications teams to help us reach new audiences in fresh and engaging ways. Thanks to our innovative colleagues across the Group, there is plenty of great content to tap into and you’ll get to work in a creative and collaborative environment with some really talented people. Our main base is Ryton Gardens, a fresh, modern office just outside Coventry with large, landscaped gardens and free parking – but we have colleagues based in several of our locations and go where the work needs us to be.

Coventry University Group does not stand still – innovation is part of the DNA here – and we are always looking to improve everything we do. 

The Role:

We are looking for a Group Portfolio Marketing Manager, part time (0.4FTE) on a fixed term contract for 12 months,  who will be responsible for the University Groups portfolio of courses and student facing propositions. This will include developing an expert understanding of the portfolio and courses on offer, the USP’s and the key messages of the group that will inform the student recruitment activities.

You will work closely with key stakeholders across the group to support the development of data led portfolio marketing strategy for the groups, ensuring the product portfolio meets the needs of the customer.

You will be responsible for delivering and implementation of recommendations for changes that are required to the existing portfolio and identifying opportunities for deployment and the successful launch of new courses, delivery mode, location and target audiences. 

The Successful Applicant:

• Driven by data and insight, experience of identifying, developing and implementing evidence based product growth/ portfolio opportunities, additions, or extensions, aligned to the wider organisational strategy.
• Significant experience of successfully using a variety of marketing tools, tactics, principles and practices, with experience of ensuring strategic alignment with the organisation’s brand and values.
• Ability to monitor product performance through definition and evaluation against KPIs, translating this into tangible insights and recommendations.
• Highly numerate with excellent analytical skills with ability to manipulate data quickly and accurately.
• Strong strategic thinking and planning skills with the ability to document and report on deliverables and KPIs.
• Ability to develop successful, relationships with colleagues and other stakeholders based upon a commitment to collaborative working.

Our Benefits

Along with a competitive salary we offer an industry leading Rewards and Benefits package which includes

• Annual Company Bonus up to 10% based on company performance
• Employers Pension Contribution matched up 10%
• 30 days Annual leave plus Bank Holidays
• Life Assurance 4*Salary
• BUPA Cash Plan
• 50% off Tuition Fee’s for staff dependants
• CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
• Discounted Staff Membership to our Coventry campus Sports Centre & Fitness Gym
• Cycle To work scheme
• New Electric Car Scheme
• New Holiday Purchase Scheme up to 5 Additional

To view job description and person specification please click here.

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