Marketing Officer

About us

The UCL Global Business School for Health (GBSH), within the Faculty of Population Health Sciences, is an innovative business school preparing future healthcare leaders to disrupt and reimagine global health systems. GBSH is dedicated to training and developing the next generation of leaders in the global health economy by building on UCL’s proud tradition of cross-disciplinary academic excellence in education and research. GBSH will develop talent from all sectors - policy makers, technologists and entrepreneurs, to challenge conventional thinking, to improve health outcomes and address health inequalities world-wide.

About the role

 The Marketing Officer will be dedicated to Executive Education and implement activities that attract and convert executive candidates from around the world, communicating both GBSH and the Executive Education portfolio’s unique value proposition to a diverse audience. The post holder will have a strong understanding of the rapidly developing digital landscape and the relationships between SEO, paid activity, content and social media in respect to engagement and marketing at an executive level. This role requires a commercial mindset and experience with marketing and converting leads in B2B and B2C markets. The post holder will coordinate the end-to-end marketing lifecycle for Executive Education, from creation to execution and evaluation. They will:

- Deliver an integrated marketing plan to build effective and engaging brand awareness and lead generation campaigns including the development of marketing assets and collateral, the planning and scheduling of communications, paid media and social campaigns to ensure targets for programme recruitment and conversions to enrolment are achieved.

- Create and deploy tailored marketing content for both B2C and B2B markets, ensuring effective reach, engagement, and lead conversions.

- Work closely with the Executive Education team and key wider teams to develop in depth knowledge of the programmes including expert contributors to communicate our marketing positioning and USP.

A full list of duties and responsibilities, and a person spec, can be found on the job description attached.

This role is available on a permanent basis and is available to start from January 2026. The role is offered on a hybrid basis with a minimum two days per week, split between the UCL East and Bloomsbury campuses.

Applications without a supporting statement will not be considered.

About you

You will be an experienced marketing specialist with demonstrated experience of delivering multi-channel B2B and B2C marketing campaigns to generate, nurture and convert leads.

You will have:

- Experience of delivering high quality in person and online events.

- Exceptional writing skills with the ability to craft engaging, creative and compelling content.

- A high level of digital literacy, including digital content creation, website content management, email platforms and social media management tool.

- Experience of using data dashboards, KPIs and digital analytics to report on, and analyse, performance.

If you have any queries about the role, please contact Alice at a.brendel@ucl.ac.uk. If you need reasonable adjustments or a more accessible format to apply for this job online, or have any queries about the application process, please contact

In the event we get a high number of applications, we may close the advert early before the published closing date. As a minimum we will keep all adverts open for 2 weeks. 

Customer advert reference: B02-09672

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