CRM Specialist

• Closing date: 11^th March 0:01am
• Hours: Full time (36.5 hours)
• Contract type: Continuing

For nearly a century, the University of Hull has inspired people to think differently, push boundaries and achieve extraordinary things. Guided by a strong sense of purpose, we are proud of our academic excellence, cutting‑edge facilities and the transformative opportunities we create for our staff and students. Our work addresses some of the world’s most pressing challenges—from pioneering clean energy, improving flood resilience and advancing cancer research, to driving innovation in wound care and leading global efforts to end modern slavery. Everything we do reflects our commitment to building a fairer, brighter and more sustainable future.

We believe deeply in the power of education to change lives. Our approach is personal, hands‑on and ambitious, empowering people with the skills, confidence and knowledge they need to thrive. We are equally proud of our partnership with the city of Hull—a place known for its warmth, resilience and forward‑looking spirit. Together, the University and the city continue to grow, enabling individuals, organisations and industries to flourish locally, nationally and internationally.

As part of our marketing function, we are expanding our CRM capability and seeking a CRM Specialist who will play a pivotal role in shaping how we engage prospective students. This is a hands‑on, collaborative and creative role that sits at the heart of our Student Recruitment & Marketing strategy.

About the Role

In this role, you will:

• Work closely with the University Marketing Team and collaborate with teams across school engagement, admissions and academic services.
• Support the technical setup and deployment of CRM campaigns using Salesforce and Marketing Cloud.
• Plan and deliver A/B testing across copy, email design and customer journeys, continually identifying improvements.
• Build, interpret and share regular performance reports to drive optimisation and future planning.
• Write engaging recruitment emails and source appropriate graphics that enhance the user experience.
• Ensure all CRM content reflects the University of Hull brand, tone and identity.
• Apply strong audience‑segmentation skills to create targeted and effective nurture pathways.
• Develop personalised and interactive email communications, spanning content‑led and direct‑response formats.

This is an exciting opportunity for a proactive, innovative and detail‑driven CRM professional who wants to make a meaningful impact. If you’re passionate about creating user‑centred communications, experimenting with new ideas and helping future students discover what makes the University of Hull special, we’d love to hear from you.

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