CRM Campaign and Communication Coordinator

FTE: 1.0 FTE (working 37 hours per week)

Salary: UH6 £29,619 per annum to £32,348 with potential to progress to £35,333 by annual increments on achieving designated skills and experience

Location: Maclaurin Building, De Havilland Campus

At the University of Hertfordshire we are passionate about powering all of our students and staff to achieve their potential. We aim to deliver a world class student experience and develop life long relationships with our graduates. We are looking for a skilled and proactive CRM Campaign and Communications Coordinator to join our Marketing and Communications Team at the University of Hertfordshire, based in Hatfield.

Main duties and responsibilities

The CRM Campaign and Communications Coordinator will work within the CRM team as part of the wider Marketing and Communications department. You will assist the marketing department in building engagement with potential students, applicants, staff and alumni through the creation and delivery of high-quality communications through effective use of the University's Customer Relationship Management (CRM) Systems.

The role will involve managing the co-ordination of communication campaigns, typically via email, SMS or direct mail. Typically, this would involve liaising with marketing colleagues to gather and review content, confirm campaign requirements, build email templates and forms as required, and report on the effectiveness of campaigns in relation to their objectives.

The post holder will work with the CRM Team and colleagues to improve the quality of data and information within the CRM to optimise engagement through campaign activity.

Skills and experience required

The post holder will have proven experience in campaign and comms management and CRM administrative experience and knowledge ideally within a marketing or sales context.   

They should have a firm understanding of CRM segmentation and related processes including a familiarity with data security and GDPR.

You should have direct experience in managing bulk email applications, particularly in a cloud environment

Excellent communication skills and a high level of attention to detail are additional key requirements

It is desirable that the post holder has good working knowledge of HTML and/or knowledge of SQL queries and concepts. Evidence of experience using CRM systems Raisers Edge, Salesforce or Hobsons would be an advantage.

Qualifications required

Holds Degree or equivalent, or proven experience

Please view the job description and person specification for a full list of the duties and essential criteria. Please attach a personal statement showing clearly how your skills and experience match the Person Specification.

Contact Details/Informal Enquiries: Lindsay Tuke, CRM Manager, crmcomms@herts.ac.uk

Closing Date: 20^th February 2023

Interview Date: To be confirmed 

Our vision is to transform lives: UH is committed to Equality, Diversity and Inclusion and building a diverse community. We welcome applications from suitably qualified and eligible candidates regardless of their protected characteristics, and recognise there are different ways applicants may achieve the criteria in this document. We offer a range of employee benefits including generous annual leave, flexible location opportunities within the UK, discounted Sports Village memberships and free Active Staff sessions, personal and professional development and family-friendly policies. #GoHerts

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