Marketing Manager (HW Online)

FTE and working pattern: 1 FTE, 35hrs per week, Monday – Friday

Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)

Purpose of Role

We are investing in our online provision to build on our track-record of delivering transformative education. The Marketing Manager plays a key role in this exciting work. You’ll be working collaboratively as part of a team of passionate, mission-driven individuals across recruitment, marketing, digital education, partnerships, and project management.

The Marketing Manager (Heriot-Watt Online) holds responsibility and accountability for shaping and delivering effective marketing strategies and plans for Heriot-Watt Online, which will deliver against student recruitment objectives.

HWOL’s programmes are global in nature, recruiting participants from across the world, meaning there is a strong focus on digital marketing and managing global campaigns. We compete with leading universities and business schools across the globe to reach this audience, and our marketing must be sufficiently creative, engaging and data driven to stand out from the crowd.

Essential & Desirable Criteria

Essential

1. Experience of planning and implementing targeted marketing and communications campaigns.
2. Proven experience of operating effectively at a managerial level in a marketing or student recruitment role.
3. Knowledge of current and upcoming digital marketing trends with experience of using digital channels to reach and connect with markets.
4. Experience of analysing data (both quantitative and qualitative) from a wide range of information sources and drawing up market intelligence reports and marketing and communications plans.
5. Relevant experience of digital analytics, coupled with experience of managing web optimisation projects.
6. Experience of working with external agencies and/or partners (e.g. Online Programme Managers)
7. Knowledge and experience of utilising CRM and CMS systems.
8. Extensive experience of copywriting and editing for different audiences/media and exceptional proof-reading skills.
9. Experience of budget management.
10. Working with international colleagues and clients, and understanding cultural variances and norms

Desirable

1. Experience and/or knowledge of the online education/edtech market
2. Significant working experience in a globally orientated marketing role
3. Professional Qualification or membership of Professional body e.g. CIM

• Experience of video generation within a marketing context (including films and infographics)
• Previous experience of brand development and/or brand management
• Experience of designing and delivering events that contribute to the strategic goals of an organisation.

How to Apply

Applications can be submitted up to midnight (UK time) on Tuesday 23^rd April 2024.

Please submit your CV via the Heriot-Watt on-line recruitment.

We welcome and will consider flexible working patterns e.g., part-time working and job share options.

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