Marketing Officer - Short Courses

Contract: Part Time (29.6 hours) - Initially for 6 months with the possibility of extension

Reports to: Head of Marketing

FTE: 0.8

Organisation Background

AD Education cultivates flexible, multi-skilled and industry-ready creatives, by evolving education to outpace change, delivering lasting financial and societal value.

The ICMP and SAE Institute are part of the AD Education group of companies, delivering industry-focused creative education to more than 30,000 students.

SAE Institute was founded in 1976 and is a globally operating higher education provider focused on creating a talent pipeline for the creative media industries. It has campuses in the UK in London, Liverpool, Leeds, Leamington Spa and Glasgow.

ICMP, with campuses in London, Liverpool and Leeds, has been developing and delivering music education and training to students of contemporary music for more than 40 years, longer than any other UK music school.

Students come from diverse social, cultural, educational, and artistic backgrounds and all have access to industry-grade facilities, expert staff, and nurturing campus environments. Our vision is to be the world’s leading educator for the creative media industries.

Role Overview

We are seeking a proactive and creative Marketing Officer to manage the short courses for ICMP and SAE Institute. This role is pivotal in driving awareness, generating leads, and increasing sales for short courses and workshops. The successful candidate will ensure our website and Shopify store are always up-to-date, while delivering engaging campaigns that highlight our offerings and success stories.

This is an exciting opportunity to join a small busy team and be very hands on with all elements of the marketing mix, whilst being immersed in creative media.

Key Relationships

• Head of Marketing
• Head of Short Courses
• Campus Managers
• Recruitment team
• Campus support team

Principal Responsibilities

• Website Management
  • Maintain and update course information on institutional websites and Shopify store.
  • Ensure accurate pricing, schedules, and descriptions for all short courses.
• Marketing & Promotion
  • Develop and execute marketing campaigns to raise awareness and generate leads.
  • Create and share compelling content, including user generated content, success stories and news updates.
  • Manage paid advertising campaigns across platforms (Google Ads, social media).
• Lead Generation & Sales
  • Implement strategies to convert leads into course bookings.
• Collaboration & Brand Alignment
  • Work closely with academic and admissions teams to ensure consistent messaging.
  • Uphold brand standards across all marketing materials.
• Reporting
  • Use data sources (Google Analytics, Email marketing metrics, etc) to assess impact of marketing activities
  • Adopting a test, learn, refine approach to suggest future improvements
  • Reporting back on KPIs relating to digital channels
  • Monitoring and reporting on competitor activity
• Other
  • Working cooperatively, collaboratively, and flexibly with the team
  • Demonstrating and promoting professional and ethical behaviour
  • Keeping up-to-date on social media trends and opportunities, providing proposals for new approaches and channels based on solid research/evidence

Key Performance Indicators

• Sales short courses
• Lead generation
• Quality and accurateness of reporting
• Accurate and timely administration, record keeping, general queries responded to accurately and promptly, and all tasks completed in line with procedures and deadlines

Selection Criteria

Essential

• Experience operating at Marketing Officer level or equivalent
• A degree in Marketing, Communications, Business or a related field
• Demonstrable experience copywriting, website management, managing corporate social media channels, and email marketing
• Experience of working as part of a team
• Organised, excellent communication skills, and attention to detail
• Proficient in Microsoft Office
• Ability to work independently and as part of a team
• Must have right to work in UK

Desirable

• Basic understanding of SEO
• Experience of working within the Higher Education sector
• Experience of Shopify or ecommerce platforms
• An interest in Creative Media

Person Specification

• Creative and innovative
• Results-oriented and proactive
• Attention to detail
• Team player, with good interpersonal skills
• Good work ethic and positive attitude
• Ability to learn quickly and adapt to changing circumstances
• Passion for marketing and interest in keeping up-to-date with the latest trends and developments in the industry
• Passion for social media