Social Media Officer

Founded in 1894, City, University of London is a global university committed to academic excellence with a focus on business and the professions and an enviable central London location.

City attracts around 20,000 students (over 40% at postgraduate level), from more than 150 countries and staff from over 75 countries.

In the last decade City has almost tripled the proportion of its total academic staff producing world-leading or internationally excellent research. During this period City has made significant investments in its academic staff, its estate and its infrastructure and continues to work towards realising its vision of being a leading global university.

Background

The Digital team is responsible for overseeing the development and promotion of City’s external website and for related activities around our broader digital presence, including our relationship with third-party sites, CRM, our social media strategy and presence on social platforms.

Bayes Business School (formerly Cass) is among the small group of business schools with an established reputation for excellence in both business research and education.

Responsibilities

You will be expected to maximise the potential of Bayes' social media channels to support delivery of the School's social media strategy. You will be responsible for the day to day running and planning content for the relevant School social media channels and using social media monitoring tool (Hootsuite) to create monthly analytics reports. You will use your creative skills to devise and create engaging content for posts, such as graphics, short films and student/staff interviews. As Bayes' social media expert, you will advise the marketing team on the best use of social media to achieve organisational aims and know when to alert senior managers to issues that may impact Bayes reputation.

Person Specification

You will have in-depth knowledge of social media platforms, their respective users and how they can be used in a professional capacity. Experience in creating creative, engaging digital content is required (copy, photos, videos etc) and professional experience using Adobe Creative Suite. You will have excellent interpersonal skills and will enjoy working as part of a close knit team. In addition, you will have a proven ability to use initiative and be creative and pro-active to suggest and develop new ideas.

Additional Information

City offers a sector-leading salary, pension scheme and benefits including a comprehensive package of staff training and development.

Closing date: 5th February 2023 at 11:59pm.

Interviews are scheduled for w/c 20 February.

Where hybrid working can be accommodated, specific arrangements will be agreed with the successful candidate before their start date. Regardless of where colleagues are working, City, University of London’s premises will be their primary and contractual place of work.

City, University of London is committed to promoting equality, diversity and inclusion in all its activities, processes, and culture for our whole community, including staff, students and visitors.

We welcome applications regardless of age, caring responsibilities, disability, gender identity, gender reassignment, marital status, nationality, pregnancy, race and ethnic origin, religion and belief, sex, sexual orientation and socio-economic background. City operates a guaranteed interview scheme for disabled applicants.

The University of business, practice and the professions.

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