UG Marketing Manager

Founded in 1894, City, University of London is a global university committed to academic excellence with a focus on business and the professions and an enviable central London location.

City attracts around 20,000 students (over 40% at postgraduate level), from more than 150 countries and staff from over 75 countries.

In the last decade City has almost tripled the proportion of its total academic staff producing world-leading or internationally excellent research. During this period City has made significant investments in its academic staff, its estate and its infrastructure and continues to work towards realising its vision of being a leading global university.

Background

The post holder will manage a team of two Marketing Officers to deliver marketing and promotion across the undergraduate recruitment cycle.

This will include taking the lead on research and insights projects for the undergraduate recruitment market, the development of strategies and activity plans, managing the coordination of corporate wide UG advertising campaigns, and the delivery of all pre-application and post-application communications.

The team will also write copy for a range of channels including web, email and social media, as well developing and delivering content ranging from blogs to videos. In addition, the post holder will manage specific projects such as new platform development to student ambassador recruitment scheme.

Responsibilities

You will be responsible for promoting City to prospective undergraduate students through a series of innovative and integrated marketing initiatives. Key responsibilities include:

Marketing, recruitment and communications.

Data analysis and reporting.

Team management.

Support of online and on campus events.

Budget and project management.

Person Specification

Educated to degree level /Professional marketing qualification or equivalent professional experience.

Understanding and knowledge of the UK education system/ UG market and UCAS recruitment cycle.

Digital marketing knowledge and experience including advertising, social media, communications and content creation.

Organisational and analytical skills.

Team management.

Additional Information

City offers a sector-leading salary, pension scheme and benefits including a comprehensive package of staff training and development.

The role is available from September 2023.

Closing date: 3rd May 2023 at 11:59pm.

Interviews are scheduled for 15 and 16 May 2023.

For an informal discussion please contact Raffaella Cuccia raffaella.cuccia.1@city.ac.uk

To apply and for more information about the post please use the links below.

Where hybrid working can be accommodated, specific arrangements will be agreed with the successful candidate before their start date. Regardless of where colleagues are working, City, University of London’s premises will be their primary and contractual place of work.

City, University of London is committed to promoting equality, diversity and inclusion in all its activities, processes, and culture for our whole community, including staff, students and visitors.

We welcome applications regardless of age, caring responsibilities, disability, gender identity, gender reassignment, marital status, nationality, pregnancy, race and ethnic origin, religion and belief, sex, sexual orientation and socio-economic background.

City operates a guaranteed interview scheme for disabled applicants.

The University of business, practice and the professions.

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