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Brand Insights Executive

University Of The Arts London

Location: London
Salary: £38,359 to £47,109 per annum.
Hours: Full Time
Contract Type: Fixed-Term/Contract
Placed On: 2nd October 2023
Closes: 20th October 2023
Job Ref: 10260
 

The role
As we embark on a two-year transformation programme aimed at elevating the reach and impact of our communications, UAL are seeking a talented and driven Brand Insights Executive to join our Central Communications and Brand Department and be part of our exciting journey towards becoming a unified university-wide communications team.

You will be at the forefront of shaping our brand identity, maintaining an "always-on" approach to brand tracking and brand health analysis. Leveraging market intelligence software, you will generate data reports that provide crucial insights into the UAL brand. These insights will be instrumental in optimising our use of branding to support campaign development and refine our overall communications strategy.

You will closely monitor audience behaviours to enhance our understanding of engagement techniques and audience growth. Drawing from your expertise in trend forecasting and your knowledge of the arts, culture, and education sectors, you will compile reports identifying areas where our visual and verbal identity can evolve.

You will know your quant from your qual and have the skills to distil complex data into easy-to-understand findings. Working within our multi-disciplinary brand and creative services team, you’ll be ready to research the relationship between brand and reputation.

About you
To excel in this role, your profile will include:

  • Advanced proficiency in market research and data analysis tools and systems, such as Brandwatch or similar software.
  • Proven experience in market research or analytical roles, whether in-house or with agencies.
  • Strong project management skills, with the ability to liaise effectively with stakeholders and agencies to manage relationships.
  • A track record of successfully managing market research and customer insights projects, resulting in strategic decision-making and actionable recommendations.
  • A deep understanding of market research practices and theories, encompassing expertise in both quantitative and qualitative surveying, focus group discussion guides, and trend analysis.
  • Demonstrated experience in analysing, interpreting, and reporting on complex and diverse datasets.

We are UAL
University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. UAL is home to a diverse body of over 6,000 academic, professional and technical staff who support more than 21,000 students from 130 countries.

The University is made up of 6 renowned Colleges: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. UAL is ranked second in the world for Art and Design in the 2022 QS World University Rankings.

To apply please click the apply button.

Closing date: 23:55, 20 October 2023.

If you have any queries about this role or if you require any reasonable adjustments for your application, please contact Zele Akhilele, Resourcing Adviser via email at socialpurposestaffrecruitment@arts.ac.uk.

Our culture
UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.

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