Brand Development Executive

The role
As we embark on a two-year transformation programme aimed at elevating the reach and impact of our communications, UAL are seeking a talented and driven Brand Development Executive to join our Central Communications and Brand Department and be part of our exciting journey towards becoming a unified university-wide communications team.

In this role, you will be at the forefront of developing the UAL brand to engage our existing audiences and reach new ones. You will contribute to the creation of new brand guidelines that support our evolving visual and verbal identity. Additionally, you will collaborate on campaign development, primarily organic but with some paid activities, to promote university-wide initiatives such as the UAL Graduate Showcase.

Leveraging your experience in effectively communicating with diverse audiences through branding, you will craft optimised copy and produce engaging content across various channels, including digital and print.

You will be driven by creative problem solving and demonstrate strategic thinking, eager to rise to a challenge. Working within a multi-disciplinary brand and creative services team, you’ll be ready to prove that brand is more than just a logo.

About you
To excel in this role, your profile will include:

• Good understanding of brand principles, including creative applications of graphic design, video, typography, colour and photography.
• Proven experience in building and enhancing brand reputation.
• A track record of effective project management, including stakeholder engagement and agency collaboration.
• Experience in producing optimised, accessible campaign collateral for multi-channel campaigns (paid and organic), observing best digital marketing practices.
• Demonstrated experience in developing and implementing operational marketing plans encompassing digital and print advertising.
• Ability to implement campaign tracking and monitor, interpret and report on data and metrics for marketing campaign evaluation.

We are UAL
University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. UAL is home to a diverse body of over 6,000 academic, professional and technical staff who support more than 21,000 students from 130 countries.

The University is made up of 6 renowned Colleges: Camberwell College of Arts, Central Saint Martins, Chelsea College of Arts, London College of Communication, London College of Fashion and Wimbledon College of Arts. UAL is ranked second in the world for Art and Design in the 2022 QS World University Rankings.

To apply please click the apply button.

Closing date: 23:55, 20 October 2023.

If you have any queries about this role or if you require any reasonable adjustments for your application, please contact Zele Akhilele, Resourcing Adviser via email at socialpurposestaffrecruitment@arts.ac.uk.

Our culture
UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.

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